Insights, tutorials, and news on content analytics, publisher monetization, and data-driven decision making.
Most content publishers are optimizing blind. And I know this because I was one of them. A few years ago, I was working at a publishing company obsessed with one metric: page views. Every Monday mor
We built a beautiful data lake. Automated pipelines. Clean dashboards. Everything connected. And the first thing our stakeholders said was: "I don't trust these numbers." Sound familiar? After month
Page viewed. Product added. Checkout started. Purchase completed. They're necessary. But they're not sufficient. Because funnels are crime scene photos. They show the outcome. Not the timeline. Som
Engagement is continuous. Analytics systems are not. Most analytics platforms were built around discrete events: * a click * a page view * a purchase This made sense historically. Storage was
For publishers, incomplete engagement data isn’t a reporting inconvenience. It’s a business risk. Most content organizations optimize based on what their dashboards show. * Clicks. * Page views.
It implies shallow. Bolted on. Good enough for demos, not for production. That skepticism is earned. Most drop-in tools deserve it. But it misses something important. The hardest analytics problems