We Fix What's Broken in Content Analytics
Every day, digital publishers make million-dollar decisions based on incomplete data. We're here to change that.
The "Aha!" Moment
Picture this: Your content drives millions in ad revenue, but analytics can't connect reader behavior to business outcomes. You optimize based on page views and bounce rates, but have a hard time understanding how much ad revenue is actually being generated. Sound familiar?
We built Luminal because we were tired of content teams making optimization decisions in the dark. Traditional analytics miss the most important metric for publishers:actual reading behavior. When someone lands on your article from Google, reads every word, then closes the tab—that's valuable attention that goes untracked.
Our backend wizardry captures true reading time in a single pageview event, plus all the other data you need (ad performance, Core Web Vitals, reader behavior patterns) flowing directly into your existing analytics setup. No new dashboards. No learning curve. Just better data where you already look.
Our Mission
To give content publishers the complete, accurate data they need to grow their audience and revenue—without changing how they work.
Why It Matters
In the attention economy, understanding what actually engages readers isn't just nice-to-have—it's survival. Publishers using Luminal see 20-30% improvements in content and ad performance metrics because they finally know which levers actually work.
Our Values
Innovation
We continuously push the boundaries of what's possible in data analytics, leveraging cutting-edge infrastructure and industry-leading best practices.
Accessibility
We believe powerful analytics should be accessible to everyone, regardless of technical background or company size.
Trust
We handle your data with the utmost care and transparency, maintaining the highest standards of security and privacy.
Leadership Team
Our experienced leadership team brings together decades of expertise in analytics, engineering, and business strategy.
Alex Schlee
Co-Founder
Analytics Expert
Gerardo Tapia
Co-Founder
Operations Expert
Garrett Kelley
Co-Founder
Engineering Expert
Ready to See What You're Missing?
Let our team show you exactly how Luminal can transform your content analytics. In just 15 minutes, you'll discover:
Your current analytics blind spots
Real-time reading behavior for your content
How our integration works with your existing tools
Expected impact on your content strategy
Ready to Get Started?
See how our team can help you unlock the full potential of your content analytics. Schedule a demo with our experts.